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Migros: Cafè Royal – Nina Martens
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Migros: Cafè RoyalNebel2022-01-12T21:00:30+01:00

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Migros: Café Royal Einführungskampagne

Die Kaffeekapseln von Café Royal® sind die smarte Alternative zum Einsatz im Nespresso-System.

Für den internationalen Launch der Kapseln haben wir eine Kampagne mit Testimonial entwickelt. Unter dem Motto «The Secret Agent – In the service of good taste» mimt Robbie Williams im Rahmen eines Story-Telling-Formats einen schneidigen Agenten, der dem guten Geschmack auf der Spur bleibt.

Die Kampagne startete in Frankreich mit einem Trailer, der aus der wahren Identität des Agenten noch ein Geheimnis machte. Social-Media-Postings auf den Seiten von Café Royal und unseres Testimonials, ausgeklügelte Microsite-Aktionen, Banner für den Launch und Rollout in fünf weiteren Ländern.

Mit meinem Online Kreations-Team entwickelte ich alle digitalen Massnahmen, die sich nahtlos und erfolgreich in ein mehrstufiges und vielkanaliges Medienorchester einfügten. Interessant war zudem die Organisation eines Shootings mit dem Superstar Robbie Williams in London.

INFO

Agentur: Serviceplan Suisse
Agentur: Plan.Net Suisse
CD Klassik: Christian Sommer
Text: Ulrike Schumann
CD Online: Thomas Lüber
Senior AD Online: Nina Martens
Fotograf: Petrus Ohlsen

Brand Identity / Kampagne / Shooting
Social Media / Website Launch

Awards: Swiss Effie, Euro Effie

Casefilm

SoMe Shooting

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