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Migros Wingo – Nina Martens
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Migros WingoNebel2022-01-12T21:22:25+01:00

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Migros: Wingo Einführungskampagne

Manche Menschen lieben es, zu putzen. Zumindest in der Werbung. Glaubwürdig ist das nicht. Für den Launch der neuen Reinigungsmittelmarke WINGO haben wir darum einen anderen Weg gewählt.

Die Idee

So lästig es ist, Putzen erspart uns viel Ärger. Niemand weiss das besser als die Mafia. Die integrierte Kampagne dreht sich deshalb um den Alltag einer mafiösen Familie. Immer nach dem Motto „Keine Spuren, keine Probleme.“

In Online-Filmen zeigen die Gangster, wie man schnell und effektiv Verbrechen vertuscht. Und wie jedes gute Putzmittel bieten wir Video-Tutorials an. Nur eben nach Art der Mafia.

Auf der Webseite kann man sich mit den Mafiosi in Putzduellen messen und Teil der Familie werden.

INFO

Agentur: Serviceplan Suisse
Agentur: Plan.Net Suisse
CD Klassik: Raul Serrat
CD Online: Thomas Lüber
Senior AD Online: Nina Martens
Text Online: Eric Markowski
Film Director: Martin Werner
Fotografie: Petrus Olsson

Brand Identity / Kampagne
Social Media / Website Launch

Award: Silber – Annual Multimedia Award

Weitere Projekte

CSS HerbstkampagneNebel2022-11-14T17:12:44+01:00

CSS Herbstkampagne

MigrolinoNebel2022-01-12T21:20:24+01:00

Migrolino

SOS KinderdorfNebel2022-01-12T21:04:07+01:00

SOS Kinderdorf

UBS CampusNebel2022-01-12T21:21:48+01:00

UBS Campus

Volkswagen Up!Nebel2022-01-12T21:24:59+01:00

Volkswagen Up!

UBSNebel2022-01-12T21:26:23+01:00

UBS